Jessica Ellison Thomas

/Tag: Jessica Ellison Thomas

Social Media, A Necessary Evil

2018-04-09T12:05:14+00:00

Social Media, A Necessary Evil by Jessica Ellison Thomas, @ActionMetroEast On April 5th, Southern Illinois Representative John Shimkus announced on Twitter that he was leaving the platform. Of the 32 comments that tweet received, all but two were negative. Some examples: "Yet another tactic to avoid communicating with your constituents. Your lack of accountability is shameful." - @AntoinePapadap "Are you going to be like Rodney Davis & turn your FB comments off too?" - @suzee_Q These comments make clear that people are upset and concerned at the lack of access to their elected officials. In this day and age of [...]

Social Media, A Necessary Evil 2018-04-09T12:05:14+00:00

Organic vs Paid Reach – What Does It Mean?

2018-03-11T22:51:58+00:00

Organic vs Paid Reach – What Does It Mean? by Jessica Ellison Thomas, @ActionMetroEast Now that we’re well into political season, and you’ve been managing your campaign’s Facebook page for a while, you’ve probably noticed that Facebook includes metrics on everything you post. If you haven’t yet paid to reach anyone, your metrics will only show organic reach only, but, once you start paying, the results will be divided by organic vs paid reach. Facebook is constantly adjusting its algorithm, but it recently announced a significant change to how and why posts are displayed in a News Feed – it [...]

Organic vs Paid Reach – What Does It Mean? 2018-03-11T22:51:58+00:00

Using Facebook to Give a Voice to the People

2018-02-11T13:56:13+00:00

Using Facebook to Give a Voice to the People by Jessica Ellison Thomas & Chantal Chandler, @ActionMetroEast Numerous articles of late have focused on the urgent need to promote civic engagement in an effort to, as alarmist as it may sound, save democracy.  At the same time, activist fatigue is on the rise.  As one news event after another steals the spotlight, those who are trying to stay educated and motivated are finding more reasons to drop out than lean in.  Social media is certainly one tool we can use to support motivation, but one-way messaging can never build true [...]

Using Facebook to Give a Voice to the People 2018-02-11T13:56:13+00:00

Facebook is Local

2018-01-15T12:18:26+00:00

Facebook is Local by Jessica Ellison Thomas, jthomas@ad-stl.com Facebook Is Local This past week, Representative Cheri Bustos was on NPR’s Morning Edition reiterating that “all politics is local”. Her recent report Hope From The Heartland is a way to take a look at the best practices of Democrats who have successfully run and won in red districts because they were able to localize their elections. Facebook Groups and a public Facebook Page are two ways to stay local online. One unlikely tool that you can use to more effectively communicate locally is Facebook Groups. After all, this is largely the [...]

Facebook is Local 2018-01-15T12:18:26+00:00

The Power of Facebook

2017-12-11T11:52:12+00:00

The Power of Facebook By Jessica Ellison Thomas, jthomas@ad-stl.com Many of the questions candidates have about their advertising strategy revolve around Facebook. There’s no doubt that the power of Facebook is tremendous, but so are the questions that come with best utilizing the all-too-confusing platform. Where to start? Many people don't realize that there is a difference between a personal Facebook page and a business Facebook page. As a political candidate, having a business Facebook page for your campaign will provide you with many insights and capabilities that a personal Facebook page does not. If you haven't done it already, [...]

The Power of Facebook 2017-12-11T11:52:12+00:00

Digital: The Great Equalizer

2017-11-13T13:48:15+00:00

Digital: The Great Equalizer by Jessica Ellison Thomas, Find her on Facebook! If you are confused by the vast world of advertising, you are not alone. As a candidate, you know that you need to have an impact on the constituents in your district. That’s the obvious part. The question, then, is: How do I make an impact in the most efficient, cost-effective way? Enter digital advertising. Now, you might be thinking, “But, Jess, traditional advertising was confusing enough before. Now you want to throw digital into the mix?” Yes, I do. Let’s start with the basic tenant of marketing [...]

Digital: The Great Equalizer 2017-11-13T13:48:15+00:00