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Campaign Training

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How to Run for Office: What’s Your Message

2018-02-11T14:02:03+00:00

How to Run for Office: What’s Your Message by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Message box. Story of self. Public narrative. These are all terms you may have heard before that will help you create your message in your attempt to connect with your voters and fellow citizens. You’ve got wonderful reasons for running. You’ve got passion. You’ve got amazing qualifications. You’ve developed complex opinions about the issues that face your area. But you shouldn’t overwhelm folks by sharing all of that with them every time you engage voters. Talk about overwhelming! You [...]

How to Run for Office: What’s Your Message2018-02-11T14:02:03+00:00

How to Run for Office: Some Real Talk on Voter Contact Expectations

2018-01-15T12:27:18+00:00

How to Run for Office: Some Real Talk on Voter Contact Expectations by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems “Politics is about shaking hands and kissing babies.” Has anyone ever actually said that to you? While it’s a tad simplistic, there is a tremendous amount of truth to the statement. The truth is, politics is about voter contact. Voter contact means introducing yourself personally (and with volunteers) directly to the voters. Most of the time voter contact means knocking doors and making phone calls, but it also includes glad handing and working the crowd [...]

How to Run for Office: Some Real Talk on Voter Contact Expectations2018-01-15T12:27:18+00:00

Facebook is Local

2018-01-15T12:18:26+00:00

Facebook is Local by Jessica Ellison Thomas, jthomas@ad-stl.com Facebook Is Local This past week, Representative Cheri Bustos was on NPR’s Morning Edition reiterating that “all politics is local”. Her recent report Hope From The Heartland is a way to take a look at the best practices of Democrats who have successfully run and won in red districts because they were able to localize their elections. Facebook Groups and a public Facebook Page are two ways to stay local online. One unlikely tool that you can use to more effectively communicate locally is Facebook Groups. After all, this is largely the [...]

Facebook is Local2018-01-15T12:18:26+00:00

Every Vote Counts, So Does EveryElection

2018-01-15T11:55:05+00:00

Every Vote Counts, So Does EveryElection by Jes Klass, NewFounders, @newfoundersHQ We’re entering a battlefield this year, there’s really no other way to put it. We’ve seen victories recently in Alabama with Doug Jones’ Senate victory and the #BlueWave in Virginia, but it doesn’t stop there. Now is not the time to get complacent. We need to send a message this year and make a real statement to 45’s administration. This year, we all need to get out and vote. The 2016 presidential election yielded an estimated 58% voter turnout. While this is more than half of the country, by [...]

Every Vote Counts, So Does EveryElection2018-01-15T11:55:05+00:00

How to Run for Office: Building Your Kitchen Cabinet

2017-12-11T11:56:14+00:00

How to Run for Office: Building Your Kitchen Cabinet by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Why you need one and who should — and should not — be included in your inner circle Your kitchen cabinet is a strong asset to have in a political campaign. Whether you’re running for Congress or your local school board, having people with different points of view giving you advice can be enormously helpful. Every successful business has an advisory board, and your campaign should be no different. Typically, a kitchen cabinet is made up of close family, trusted friends, and [...]

How to Run for Office: Building Your Kitchen Cabinet2017-12-11T11:56:14+00:00

The Power of Facebook

2017-12-11T11:52:12+00:00

The Power of Facebook By Jessica Ellison Thomas, jthomas@ad-stl.com Many of the questions candidates have about their advertising strategy revolve around Facebook. There’s no doubt that the power of Facebook is tremendous, but so are the questions that come with best utilizing the all-too-confusing platform. Where to start? Many people don't realize that there is a difference between a personal Facebook page and a business Facebook page. As a political candidate, having a business Facebook page for your campaign will provide you with many insights and capabilities that a personal Facebook page does not. If you haven't done it already, [...]

The Power of Facebook2017-12-11T11:52:12+00:00

Voter Contact

2017-11-13T14:06:05+00:00

Voter Contact by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Campaigns can seem daunting to people who have difficulty with small talk. Just the thought of approaching strangers and striking up a conversation with them can seem daunting. More people have problems with casual conversation than you might think. And many who appear good at it have just had time to practice. The first step in getting over your distaste for small talk is realizing that it doesn’t need to be impersonal or vaguely alien. In fact, it can be quite comfortable. If you have the [...]

Voter Contact2017-11-13T14:06:05+00:00

What To Look For In A Campaign Treasurer

2017-10-17T10:47:20+00:00

What To Look For In A Campaign Treasurer by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems   Every campaign needs a treasurer, whether it be for a small-town city council race or a Senate election. But choosing the wrong person for the job can be enormously costly. Here we’ll break down the three kinds of treasurers that you can hire and why or why not you’d want to bring them on your team. But before we get into the different kinds of treasurers, let’s talk about what a treasurer does (or is supposed to do). [...]

What To Look For In A Campaign Treasurer2017-10-17T10:47:20+00:00

Building an Email List: It’s Really Not Scary

2017-09-18T11:39:04+00:00

Building an Email List: It’s Really Not Scary by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems You need to build an email list for your campaign. Here’s how to do that with Action Network: If you’re running a campaign, you need a digital presence — sorry, but Facebook and Twitter just don’t cut it. You need to build an engaged list of supporters who will volunteer for your campaign, fundraise for you, and, most importantly, vote for you. That means building an email list. It’s the strongest way to reach your base and gets you talking to the people [...]

Building an Email List: It’s Really Not Scary2017-09-18T11:39:04+00:00

Illinois Women’s Institute for Leadership

2017-09-18T11:40:31+00:00

Illinois Women’s Institute for Leadership by IWIL Executive Director Christina Nowinski, @iwilinfo For more than 15 years, the Illinois Women’s Institute for Leadership (IWIL) has been working to propel and empower women to hold elected and appointed positions in the state of Illinois. Each year, IWIL selects approximately 12 women to participate in an intensive 8-month program consisting of training in campaign fundraising, public speaking, communications, voter contact and political media. As we see nationwide surges in contested elections and watch as politics takes center stage in the conversation about our nation’s future, this critical, in-depth training program has become [...]

Illinois Women’s Institute for Leadership2017-09-18T11:40:31+00:00