Campaign Training

/Campaign Training

How to Run for Office: Building Your Kitchen Cabinet

2017-12-11T11:56:14+00:00

How to Run for Office: Building Your Kitchen Cabinet by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Why you need one and who should — and should not — be included in your inner circle Your kitchen cabinet is a strong asset to have in a political campaign. Whether you’re running for Congress or your local school board, having people with different points of view giving you advice can be enormously helpful. Every successful business has an advisory board, and your campaign should be no different. Typically, a kitchen cabinet is made up of close family, trusted friends, and [...]

How to Run for Office: Building Your Kitchen Cabinet2017-12-11T11:56:14+00:00

The Power of Facebook

2017-12-11T11:52:12+00:00

The Power of Facebook By Jessica Ellison Thomas, jthomas@ad-stl.com Many of the questions candidates have about their advertising strategy revolve around Facebook. There’s no doubt that the power of Facebook is tremendous, but so are the questions that come with best utilizing the all-too-confusing platform. Where to start? Many people don't realize that there is a difference between a personal Facebook page and a business Facebook page. As a political candidate, having a business Facebook page for your campaign will provide you with many insights and capabilities that a personal Facebook page does not. If you haven't done it already, [...]

The Power of Facebook2017-12-11T11:52:12+00:00

Voter Contact

2017-11-13T14:06:05+00:00

Voter Contact by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Campaigns can seem daunting to people who have difficulty with small talk. Just the thought of approaching strangers and striking up a conversation with them can seem daunting. More people have problems with casual conversation than you might think. And many who appear good at it have just had time to practice. The first step in getting over your distaste for small talk is realizing that it doesn’t need to be impersonal or vaguely alien. In fact, it can be quite comfortable. If you have the [...]

Voter Contact2017-11-13T14:06:05+00:00

What To Look For In A Campaign Treasurer

2017-10-17T10:47:20+00:00

What To Look For In A Campaign Treasurer by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems   Every campaign needs a treasurer, whether it be for a small-town city council race or a Senate election. But choosing the wrong person for the job can be enormously costly. Here we’ll break down the three kinds of treasurers that you can hire and why or why not you’d want to bring them on your team. But before we get into the different kinds of treasurers, let’s talk about what a treasurer does (or is supposed to do). [...]

What To Look For In A Campaign Treasurer2017-10-17T10:47:20+00:00

Building an Email List: It’s Really Not Scary

2017-09-18T11:39:04+00:00

Building an Email List: It’s Really Not Scary by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems You need to build an email list for your campaign. Here’s how to do that with Action Network: If you’re running a campaign, you need a digital presence — sorry, but Facebook and Twitter just don’t cut it. You need to build an engaged list of supporters who will volunteer for your campaign, fundraise for you, and, most importantly, vote for you. That means building an email list. It’s the strongest way to reach your base and gets you talking to the people [...]

Building an Email List: It’s Really Not Scary2017-09-18T11:39:04+00:00

Illinois Women’s Institute for Leadership

2017-09-18T11:40:31+00:00

Illinois Women’s Institute for Leadership by IWIL Executive Director Christina Nowinski, @iwilinfo For more than 15 years, the Illinois Women’s Institute for Leadership (IWIL) has been working to propel and empower women to hold elected and appointed positions in the state of Illinois. Each year, IWIL selects approximately 12 women to participate in an intensive 8-month program consisting of training in campaign fundraising, public speaking, communications, voter contact and political media. As we see nationwide surges in contested elections and watch as politics takes center stage in the conversation about our nation’s future, this critical, in-depth training program has become [...]

Illinois Women’s Institute for Leadership2017-09-18T11:40:31+00:00

Walking in Trump Country

2017-09-18T11:10:23+00:00

Walking in Trump Country by John Curtis, candidate for State Representative (93rd District), @ElectJohnCurtis The 2016 election was not a good one for Democrats.   But although I came up short in my campaign for state representative, I learned some lessons that I think will lead us to victory in 2018 and that might help other Democrats think about how we can be competitive in downstate Illinois and Republican strongholds throughout the country. Illinois House District 93 includes Macomb, the south half of Galesburg and eight counties worth of small towns and large farms.  Like much of downstate Illinois, our region [...]

Walking in Trump Country2017-09-18T11:10:23+00:00

Build The Bench

2017-08-06T17:45:57+00:00

Build The Bench by Congresswoman Cheri Bustos, @CheriBustos As Democrats, We Need to Build the Bench Any Democratic County Chairman will tell you that candidate recruitment is a daunting task. Finding the right person with the qualifications can be difficult whether you are recruiting for County Board or Congress. When I served as the Vice Chair of Recruitment for Democrats in Congress, I was shocked at how difficult it was to find qualified and experienced candidates in some swing districts. It made me think: out of 700,000 people, were there not at least a handful of people who both fit [...]

Build The Bench2017-08-06T17:45:57+00:00

Asking for Money

2017-08-06T17:38:09+00:00

Asking for Money by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems In a horrible take of the famous Gretzky quote: “You don’t get 100% of the checks you never ask for.” (OK, I know — bad grammar and it can read a few different ways, but you get my point.) People do not just send in checks to every political campaign they come across or like. Even big, multi-million-dollar national campaigns actively ask supporters for donations. Why would you be any different? Unfortunately, when you run for office, you have no choice. To win an election, you need [...]

Asking for Money2017-08-06T17:38:09+00:00

Direct Mail for Local Elections

2017-08-06T17:32:41+00:00

Direct Mail for Local Elections by Gillian Rosenberg Armour, Vice President, Wildfire Contact, @wfcontact What is direct mail? In campaigns, there are 3 types of mail: Persuasion Direct Mail - mail that is targeted at a group of people who are likely to vote in that election, and who you can persuade to vote for your candidate or issue. GOTV Mail - mail that is targeted at people who are likely to vote for your candidate or issue but are more likely to vote with a reminder of when early voting is available and polls are open. Fundraising Mail - [...]

Direct Mail for Local Elections2017-08-06T17:32:41+00:00