Campaign Training

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Your Campaign Message: Understanding the Personal Narrative

2018-05-07T09:53:46+00:00

Your Campaign Message: Understanding the Personal Narrative by National Democratic Training Committee, @traindems We live our lives in stories. If you think about it, even the tiniest details, the small mundane events, all count as stories. When you run for office, you not only have to focus on the issues and community — you have to showcase yourself. It’s important to make sure voters see you as the candidate and person that you are. You do this by weaving in your personal experiences into your campaign message. This is your personal narrative. In this three-part series, we’ll break down the [...]

Your Campaign Message: Understanding the Personal Narrative 2018-05-07T09:53:46+00:00

How to Run for Office: In-Kind Contributions Explained

2018-04-09T11:21:30+00:00

How to Run for Office: In-Kind Contributions Explained by National Democratic Training Committee, @traindems Every campaign is looking to save money. You may have a friend who will cater your events for free or a supporter who wants to donate t-shirts for all of your volunteers. Maybe a local car dealer wants to lend you a car for use on the campaign trail. These are all wonderful, but each is an in-kind contribution and can be a fundraising pitfall if not handled correctly. When someone gives you a contribution (something of value) that isn’t cash or sells your campaign something [...]

How to Run for Office: In-Kind Contributions Explained 2018-04-09T11:21:30+00:00

The Training You Need to Win

2018-04-09T11:00:45+00:00

The Training You Need to Win by Ben Head, Jan Schakowsky Campaign Academy, @RepSchakowsky Whether you’re an experienced campaign veteran looking to refresh your skills or a newcomer looking to start making change, there are great options to get a variety of professional political training for little or no cost right here in Illinois.  Below you’ll find trusted training programs and organizations that can give you the tools and experience to be an effective advocate for our shared values. IWIL Training Academy: The Illinois Women’s Institute of Leadership Training Academy selects twelve women each year to participate in an eight-month [...]

The Training You Need to Win 2018-04-09T11:00:45+00:00

How to Run for Office: Keep Your Message Local

2018-03-11T23:08:19+00:00

How to Run for Office: What’s Your Message by National Democratic Training Committee, @traindems Focus on the people getting you into office: your voters. We get it. It is so easy to get distracted on the campaign trail. When you’re talking about the same issues every single day, it’s tempting to go on a tirade about the current administration or your opinions on our relations with Russia. Resist the temptation! But if you do give in, here’s one piece of advice: Always bring it back home. Talk about what matters to your voters and issues facing your community. There’s enough [...]

How to Run for Office: Keep Your Message Local 2018-03-11T23:08:19+00:00

How to Run for Office: What’s Your Message

2018-02-11T14:02:03+00:00

How to Run for Office: What’s Your Message by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Message box. Story of self. Public narrative. These are all terms you may have heard before that will help you create your message in your attempt to connect with your voters and fellow citizens. You’ve got wonderful reasons for running. You’ve got passion. You’ve got amazing qualifications. You’ve developed complex opinions about the issues that face your area. But you shouldn’t overwhelm folks by sharing all of that with them every time you engage voters. Talk about overwhelming! You [...]

How to Run for Office: What’s Your Message 2018-02-11T14:02:03+00:00

How to Run for Office: Some Real Talk on Voter Contact Expectations

2018-01-15T12:27:18+00:00

How to Run for Office: Some Real Talk on Voter Contact Expectations by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems “Politics is about shaking hands and kissing babies.” Has anyone ever actually said that to you? While it’s a tad simplistic, there is a tremendous amount of truth to the statement. The truth is, politics is about voter contact. Voter contact means introducing yourself personally (and with volunteers) directly to the voters. Most of the time voter contact means knocking doors and making phone calls, but it also includes glad handing and working the crowd [...]

How to Run for Office: Some Real Talk on Voter Contact Expectations 2018-01-15T12:27:18+00:00

Facebook is Local

2018-01-15T12:18:26+00:00

Facebook is Local by Jessica Ellison Thomas, jthomas@ad-stl.com Facebook Is Local This past week, Representative Cheri Bustos was on NPR’s Morning Edition reiterating that “all politics is local”. Her recent report Hope From The Heartland is a way to take a look at the best practices of Democrats who have successfully run and won in red districts because they were able to localize their elections. Facebook Groups and a public Facebook Page are two ways to stay local online. One unlikely tool that you can use to more effectively communicate locally is Facebook Groups. After all, this is largely the [...]

Facebook is Local 2018-01-15T12:18:26+00:00

Every Vote Counts, So Does EveryElection

2018-01-15T11:55:05+00:00

Every Vote Counts, So Does EveryElection by Jes Klass, NewFounders, @newfoundersHQ We’re entering a battlefield this year, there’s really no other way to put it. We’ve seen victories recently in Alabama with Doug Jones’ Senate victory and the #BlueWave in Virginia, but it doesn’t stop there. Now is not the time to get complacent. We need to send a message this year and make a real statement to 45’s administration. This year, we all need to get out and vote. The 2016 presidential election yielded an estimated 58% voter turnout. While this is more than half of the country, by [...]

Every Vote Counts, So Does EveryElection 2018-01-15T11:55:05+00:00

How to Run for Office: Building Your Kitchen Cabinet

2017-12-11T11:56:14+00:00

How to Run for Office: Building Your Kitchen Cabinet by Natasha Smith, User Experience and Communications Manager, National Democratic Training Committee, @traindems Why you need one and who should — and should not — be included in your inner circle Your kitchen cabinet is a strong asset to have in a political campaign. Whether you’re running for Congress or your local school board, having people with different points of view giving you advice can be enormously helpful. Every successful business has an advisory board, and your campaign should be no different. Typically, a kitchen cabinet is made up of close family, trusted friends, and [...]

How to Run for Office: Building Your Kitchen Cabinet 2017-12-11T11:56:14+00:00

The Power of Facebook

2017-12-11T11:52:12+00:00

The Power of Facebook By Jessica Ellison Thomas, jthomas@ad-stl.com Many of the questions candidates have about their advertising strategy revolve around Facebook. There’s no doubt that the power of Facebook is tremendous, but so are the questions that come with best utilizing the all-too-confusing platform. Where to start? Many people don't realize that there is a difference between a personal Facebook page and a business Facebook page. As a political candidate, having a business Facebook page for your campaign will provide you with many insights and capabilities that a personal Facebook page does not. If you haven't done it already, [...]

The Power of Facebook 2017-12-11T11:52:12+00:00